Serai is a Creative director, interdisciplinary Artist, and Co-founder of Art Guys Africa.
A Conceptual Art & Design Studio. Collaborating with Artists / Creatives at the Intersection of Strategy, Technology & Indigenous Knowledge Systems.
Serai has 20 years of experience as a socially engaged artist, international collaborator, and creative strategist and this residency offers a unique opportunity to develop the next phase of his practice.
Exploring the complexity and positioning of African luxury in a global market, Lobelo’s work draws focus on the relationship and dissonance of indigenous knowledge systems in market-driven contexts.
He draws experience from creative agency direction, brand development, and a tactile fine arts practice to create platforms that bring deep listening, sharp focus, and consuming aesthetics to narratives that are commonly rendered invisible by market forces.
